An Unconventional Blog Tour: Finding Your Blogging Voice
Sarah on
05.30.2012 Note: This post is part of An Unconventional Blog Tour, organized by Kelly and Liz to highlight some important topics in blogging. Make sure you visit all of the participants this week—there are really wonderful contributions to this different sort of blog tour.
In “real life,” I teach at a local college, where my focus is on digital media and communications, including a course specifically in blogging, as well as three other classes containing blogging units. When Kelly asked me to participate in the Unconventional Blog Tour (and, um… I still suspect I was accidentally added to the original email list—because there’s no way I should be included with these awesome, established book bloggers), I immediately thought of drawing on one of the most difficult sections in each of my classes: the challenge of finding your unique voice on the web.
My students usually struggle with getting over the hump where they cannot fathom that they have anything unique or original to contribute—they just don’t see themselves having a voice that’s all that special. However, invariably, when I start digging deeper in our course discussions, all sorts of interesting angles and perspectives bubble to the surface. Yet, I believe that they do have something to say—something no one else can. Seriously.
The thing is, there are so many folks out there saying that to be a blogger you must do this, and must never, ever do that, and you have to follow X, Y and Z Very Important Unbreakable Rules of Blogging. As a result, both aspiring and established bloggers often don’t allow themselves to think about what their own unique voice is, which is the fast track to burnout and boredom.
I’ve found that that problem is far worse in the book blogging world,* where review copies of books serve as a sort of stand-in currency.
How can bloggers find and preserve their distinctive voices? Well, it’s hard, but here’s what I tell my students, and it’s helped them discover some very unique and rewarding paths over the years.





