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When Bad Marketing Happens to Good Books: Just One Year by Gayle Forman

 Sometimes the wind blows you places you weren't expecting: sometimes it blows you away from those places, too.

When I found an early copy of Just One Year on the shelf at University Bookstore in Seattle last week, I could not have been more thrilled. The sequel to Just One Day (which I loved) was hands-down one of my my anticipated novels of the season. I couldn't wait to see where Allyson and Willem's story went, since Just One Year promised to "pick up where Just One Day ended.

 

Except that's a lie. Just One Year doesn't pick up where Just One Day, the book, ended. Instead, it begins as just one day, the day Allyson and Willem spent together, ends. If you've read Just One Day, you know that it spans the year following that day, so Just One Year effectively hits rewind on the timeline for the thing that happens on the final page of Just One Day.

It's important to understand that how the Just One Year has been marketed and the actual story between the covers are two entirely different things.

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