All tagged Marketing

When Bad Marketing Happens to Good Books: Just One Year by Gayle Forman

 Sometimes the wind blows you places you weren't expecting: sometimes it blows you away from those places, too.

When I found an early copy of Just One Year on the shelf at University Bookstore in Seattle last week, I could not have been more thrilled. The sequel to Just One Day (which I loved) was hands-down one of my my anticipated novels of the season. I couldn't wait to see where Allyson and Willem's story went, since Just One Year promised to "pick up where Just One Day ended.

 

Except that's a lie. Just One Year doesn't pick up where Just One Day, the book, ended. Instead, it begins as just one day, the day Allyson and Willem spent together, ends. If you've read Just One Day, you know that it spans the year following that day, so Just One Year effectively hits rewind on the timeline for the thing that happens on the final page of Just One Day.

It's important to understand that how the Just One Year has been marketed and the actual story between the covers are two entirely different things.

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Links + Things: Can't Think of a Clever Post Title Edition

I'm back with another abbreviated Links + Things (we'll be back to our regular posting next week).  

Required Reading

And JJ Abrams has approached xenobiology and xenoanthropology in a very Star Wars way in his reboot. Background puppets abound, used to illustrate the diversity of the universe, but this is still a universe where the actions of the humans are those that matter. Scotty has a non-verbal alien friend who plays an almost identical role to Chewbacca in Star Wars; he’s a silent cipher whose words must be surmised only through the pauses of the more plot relevant human. Kirk bags a space babe, but she’s mostly just a sight gag. And there are Romulans and Klingons, but they’re villains–obstacles to overcome, really. But still not people, not fully, not yet.

I meant to share this outstanding, thought-provoking post from author Phoebe North (Starglass) last week and somehow omitted it. She dissects diversity and otherness in the context of the new Star Trek movie, and points to J.J. Abrams' frequently problematic treatment of alien characters in his work. This is a companion to her earlier post about Star Trek: Into the Darkness, which (warning) contains spoilers, but is an important read. 

We don’t want the behaviors of this septic culture to become or seem normalized. If we’re quiet about it, we contribute to the normalization of misogyny or any of the other cultural poisons.
Like I said the other day, this isn’t about playing the hero — we aren’t going to fix it with our magical man-hammers, and women are not our Death Star Princesses to rescue. But we can signal boost. We can support. We can be on the side of the angels instead of the side of the diseased dick-bags (they don’t rate being devils, honestly) who want to trumpet their hate and rampant shittiness. We can try to do better and ask that others do the same.

This week author Chuck Wendig (Blackbirds) wrote an unintentional three-part series about sexism as a result of the mess of misogyny from the SFWA (which I mentioned last week). I recommend reading each post, but the last one about why men should speak up about this type of behavior struck a chord with me.

Links + Things: Alpha A-holes, Book Marketing and Delayed Ebook Releases

One of the reasons I wanted to update my content management system is because I am constantly clipping links and other interestingness in Everynote that I want to post on the blog, but I didn't have an efficient way to do so. The new setup makes this so much easier, so I'll be doing posts about interestingness I've found more regularly. 

Today's topics: the return of the asshole alpha male character, marketing saturation and delayed ebook releases.

Links

What's old is new again - the Alpha-Ahole (Drunk Writer Talk)

In real life most women I know wouldn’t walk but would RUN from this man. But romance isn’t real life and there is no shame in liking what you like. We just have to hope that all this testosterone is sometimes countered with books about incredible women. Because I want to read her story too.