Sometimes I feel like I’m living in a parallel digital universe, completely counter to the mainstream.
From friends being horrified by the concept of my devoting time to something as “weird” as blogging or Twitter, to proclamations from mainstream publications bemoaning that ebooks are ruining—ruining—our civilization, it’s bizarre that being involved in the digital world is still perceived by a lot of people as a fringe activity.
In that vein, The Atlantic recently turned its critique of digital culture to the rise of online book reviews in the article, Could the internet save book reviews?”*
In theory, customer reviews are quick, easy, egalitarian, and make the “consumer” (as opposed to the reader) feel in control of his or her reading choices. But there’s a difference between a recommendation and a review. Customer reviews are heavy on opinion and light on insight. They’re reactionary. Fiction customer reviews typically contain “I-loved-it” or “I-hated-it” declarations based on an affinity for or dislike of the characters and discuss them as if they were real people. Customer reviews rarely include plot summaries—even dull ones. They tend to consider books in terms of whether or not they were worth the money and need not pertain to the book at all.
Generalize much?